Your website describes a woman you were 2 years ago, and you've been meaning to fix it since January.
We decide what you stand for and who you are for now, then rewrite the words people meet first.
90 minutes with me, and the thing you've been carrying gets made. Not advised on. Made.
You leave with the work done.Since 1999 I have launched, scaled, rebranded and pivoted founder-led brands. Festivals, venues, the Sydney Opera House, a hospitality group of 9, and 55+ founders around the world.
Creating operating systems for scaling brands was always my favourite part of the job. The method came first. The technology came after.
And here is what 20 years in those rooms taught me. Founders never leave short of ideas. They leave with a plan, and no time to build it, and the plan quietly dies on the way home.
So now we build it in the room, together, while you watch. That is the whole offer, and the rest of this page is what it looks like.
You will leave with it built.
Clients come. The work is good. People say your name in rooms you are not in. And it still takes every hour you have.
Tick the ones that are you
None of this is a discipline problem.
You are the strategist, the writer, the art director, the producer and the woman who answers the enquiries. That is 5 jobs, done in the gaps between clients.
I've done all 5 of those jobs for 20 years, for other people's brands.The making now moves at the speed of the deciding. So we do both, in the same 90 minutes, with your taste in charge of every call.
If you recognised yourself up there, that's the whole reason this page exists.
Book a consult Free 20-minute callMost consulting is a call, then notes, then a document you wait a week for. By then the energy has gone.
Here the work gets made while we are together. You tell me what is wrong with it, and we change it there and then.
You send a short intake. I study your business first, so we never spend your 90 minutes on background.
It is usually not what you wrote on the form. We find it, and we decide, with the reasons said out loud so the decision holds.
Your words, your judgment, my hands. You approve it as it forms, so what you leave with is yours and it already works.
The decisions, the work, your priority list, and the plan for this week and this month. Yours to keep and to hand to your team.
Better one thing finished than a list of 9 more to worry about.
You asked it for a caption, got back something you would never say, and binned it. Fair enough. On its own it hands you the average of everybody.
In the room it is a different instrument, because I am in it. Your words, your decisions, and 20 years of judgment saying that line is not yours, try this. Nothing generic gets out of the room.
You leave with what you would have written on your best day, three weeks from now, if you had ever found the time.
A designer will build you design. A copywriter will build you copy. I have run brand, marketing, launches, pricing and operations for 20 years, so I can build the positioning, the price, the page, the buyer list or the ads. And tell you which one is genuinely your problem first.
Same 90 minutes, same price, different work. Open one and you’ll see exactly what leaves with you.
Your website describes a woman you were 2 years ago, and you've been meaning to fix it since January.
We decide what you stand for and who you are for now, then rewrite the words people meet first.
You started teaching yoga. You now run retreats and a teacher training, and your site still says classes. We rewrite the homepage, the bio and the offers. You paste them in before we hang up.
Senior Brand Manager at the Sydney Opera House. Group Creative and Marketing Director for a leading hospitality group. 55+ founders worldwide onboarded to a brand-led operating system.
You can see it in your head. Every designer you've briefed has handed you back something slightly beige.
We set the concept and direction, then generate the visuals and judge them against your brand. A volume you can campaign with, not 1 nice image.
Enrolment opens in October and you want the campaign to feel like one thing. We land the concept, build the moodboard, and generate a dozen visuals and 3 motion pieces in one look.
Ran an in-house studio of 27 across production, brand, design, social and video. Shortlisted for Marketing Campaign of the Year at the UK Festival Awards.
The date is set. The plan is a note in your phone.
We pick the one angle the launch runs on, then build the calendar and draft the emails in your voice.
Your retreat is in 8 weeks and 4 of 12 places are sold. We build the 30-day plan to fill it and draft the emails in the consult. You send the first one that week.
Grew Lost Paradise from 2,500 to 15,000 over 5 consecutive years. Delivered the Parkes Elvis Festival's most successful on-sale and highest sponsorship revenue to date.
It's Sunday night and you're rewriting the same caption for the 9th time. Or you've gone quiet for 3 months and the longer it goes the harder it gets to start.
We decide the 3 to 5 things you talk about and a rhythm you can keep, then write the first month on the call.
3 months of silence on Instagram and a growing dread about it. We decide the 4 things you talk about and write the first month before the call ends.
Took festivals digital first in the Australian market as Fuzzy's first marketing hire. Ran production, social and video for a 9-venue hospitality group. My own content runs on the system I'd build with you.
You know exactly who should be buying from you. You don't have their names, and waiting for referrals has stopped feeling like a strategy.
We define the target, build the pipeline, score the list, then draft the first messages.
For a beauty product founder I built a wholesaler and buyer engine: 770 distributors, duty-free and retail buyers found, scored 1 to 10 for fit, prioritised by region, delivered as a live sheet her team works from. For my own business the same approach finds podcasts and warm leads, scores them, and drafts the pitch for me to approve.
15 years of sponsorship and partnership sales: Lion Nathan, Diageo, ASICS, Coca-Cola. A record sponsorship year at the Parkes Elvis Festival. And I run my own lead engines every week.
You're spending on Meta and you can't say which ad brought anyone. Or your competitors are everywhere and you can't work out what they're doing that you aren't.
I read your real numbers, pull what your competitors run, map the path from ad to sale, fix the landing page and write the ads.
You spend $1,500 a month on Meta for a retreat and think 2 places came from it. We find out for certain, pull the ads your competitors have kept live for months, rewrite the landing page and build the creative set. You upload it that afternoon.
Took festivals digital first at Fuzzy as the first marketing hire. Sold out a 15,000-person festival year after year on campaigns I ran. Shortlisted for Marketing Campaign of the Year at the UK Festival Awards.
Fully booked, quietly underpaid, and a little resentful of the offer that got you here.
We build the ladder, price the flagship with the reasons, and draft the page that sells it.
You sell by the hour and every enquiry turns into a negotiation you dread. We turn the hours into 2 packages with fixed prices, and draft the page.
The entire P&L of a 15,000-person festival. Sponsorship with Lion Nathan, Diageo, ASICS and Coca-Cola. My own business, priced the same way.
One task eats half a day every week and you've made peace with it. Proposals, onboarding, reporting, the inbox.
We map your business by department, pick the task costing you most, and build the system while you watch.
Proposals take half a day each. We build a proposal writer from your past ones and a 5-minute intake. The next takes 30 minutes and sounds more like you.
At Lost Paradise we built our own ticketing platform in-house so the team could stop selling tickets by hand and get back to the show. Systems that let one team run a festival, an agency and a touring business at once. Creating operating systems for scaling brands was always my favourite part of the job.
You want to gather your people. The programme is in your head and the numbers are nowhere.
We build the programme, the run of show and the money. Retreats, trainings, openings, launches, festivals.
Your first 30-person retreat. A venue, a date, and a growing sense the numbers might not work. We build the programme, the run of show and the tiers, and you find out in 90 minutes whether it works.
General Manager of Lost Paradise: 600 staff and volunteers, every department. Senior Executive Producer of the Parkes Elvis Festival: 27,000 across 5 days. Launch programming for the first Selina property in Southeast Asia. Certified Kundalini and Hatha teacher, so I know what a room needs as well as what a spreadsheet needs.
Yours isn't on this list? Tell me what it is.
Every consult is built from your intake, not from a menu. These 9 are what I'm asked for most. If yours is different, say so when you book and I'll tell you straight whether 90 minutes can do it.
Built for clients and for my own business. Client names stay private, always.
Her wholesale growth depended on whoever happened to discover her. Her team now opens a live sheet of 770 distributors, duty-free and retail buyers, each scored 1 to 10 for fit and ranked by region. It runs for both her brands.
I wanted to be on podcasts and never had an afternoon to go looking. Shows get found and scored against my story, and the pitch arrives drafted in my voice. 5 to 8 a day, every one approved by me. It runs while I am with clients.
Reaching out used to cost a day of research for a handful of names, so it kept slipping. Each founder now arrives with a dossier and a score, and the note is drafted for me to approve. 37 women got a personal message in one week. Not one got a template.
A 10-part diagnostic that scores where your business is systemised and where it is quietly holding you. Take it at founders.thrivingera.com/systems-diagnostic before you book, and we both walk in knowing where to start.
Your books, talks and voice notes go in. A pack comes out every week in your voice. Nothing publishes without you.
$1,200 USD a monthShows scored against your story, pitches drafted in your voice. You approve every one before it goes.
$1,200 USD a monthWhat returned, what to cut, what to scale, and what your competitors are running. One page, plain English.
$600 USD a monthHundreds of qualified names for your market, scored and ranked, in a sheet your team works from.
$3,500 USD, then $500 a quarterComment a word, get the thing. Wired to your lead magnet so a reel keeps working after you have moved on.
$300 USD a flowYour numbers, a watch on the competitors you name, and a brief telling you what to make next.
$120 USD a monthWhere you appear when someone asks ChatGPT or Claude for what you do, who gets named instead, and the fixes.
$500 USDBusinesses pay $5,000 USD a day for my brand and AI consulting. A day puts that room around you and your team, in person.
We diagnose in the morning. We build after lunch. Your team leaves running it, because they watched it being made.
Multi-day and team programmes are built in conversation. Tell me who is in the room.
A consult finishes one thing properly. Sometimes the honest answer is that it is not one thing, and what you need is the whole business running in your voice without you in every room.
That is the Conscious Founder Operating System. Your voice, your story and your way of working, captured once and installed as the intelligence that runs the business across every surface.
Your voice is the technology. The operating system is the transmitter.
You run a real business and you are good at the thing you do. You want the work made, not a deck to read on a Sunday.
Retreat leaders, studio owners, coaches, teachers, product brands, sacred businesses. And the woman running all of it from her phone in an airport.
You have Claude or ChatGPT open most days and want it working on the money side, not only the caption side.
You want to be taught AI from scratch. This is a working session, not a lesson.
You want a course or a mastermind. Those hand you advice that could belong to anyone. This hands you the finished thing, and it fits only you.
You want a quick chat to pick my brain. I love a chat. This is not one.
Tell me the area and the date you are working to. I will send the intake and a time that works where you are, and I answer my own messages.