Effective Date: 20 July 2026
These Terms of Service ("Terms") are the agreement between you and Thriving Era Studio
("we", "us", "our") for the Conscious Founder OS and the CoCo subscription. They work
alongside the License & Fair-Use Terms and the Privacy notice,
which are part of this agreement. By subscribing to CoCo, or by installing the Conscious
Founder OS, you agree to these Terms.
We've written them to be read. Plain English, short sections. Where a term has real teeth,
we've said so plainly rather than burying it.
1 · The two things you're buying
There are two separate products, and it matters which is which.
The Conscious Founder OS — a one-time purchase you own.
The OS installs into your own environment. It's yours: a one-time purchase, with all updates
free forever, that we never revoke. Cancel CoCo, dispute a charge, ask for a refund — none
of it removes your OS. Your local OS files always remain yours.
CoCo — a subscription to a running asset.
CoCo is an always-on service that runs on top of your OS: live orchestration of your OS's
skills, a compounding memory of your business, and a sourced brief each morning. You
subscribe to CoCo the way you'd subscribe to any running service — because she has real,
ongoing running costs. She is a running asset, not an update or upgrade of the OS. When your
subscription ends, CoCo pauses; your owned OS keeps working.
2 · Eligibility and your account
You need to be at least 18 and able to enter a contract. You're responsible for what happens
under your account and for keeping your license key private (see the License Terms). Tell us
promptly if you think your account or key has been compromised.
3 · Plans, pricing and billing
All prices are in US dollars. Billing is handled by Stripe; we never see or store your
card details.
The founding rate
- $197/month, or $1,970/year (two months free), is the founding rate.
- It is available to: existing Conscious Founder OS clients, and the **first 50
new subscribers**.
- The founding rate is a cohort price for those who join before the seats fill — not a
lifetime price guarantee.
The standard rate
- From new subscriber #51 onward, the rate is $297/month or $2,970/year.
- This is the ordinary price of the service going forward.
How billing works
- Subscriptions renew automatically each period (monthly or yearly) until you cancel.
- We charge at the start of each period for the period ahead.
- If a payment fails, we'll retry and let you know; if it can't be resolved, your account
moves to dormant (see §7).
Prices can change — and how we'll treat you when they do
regulatory movement)*
- CoCo is a running service built on live AI infrastructure. Our underlying costs move with
AI model pricing, token usage, and the evolving regulatory environment for AI services.
Month-to-month subscription pricing is therefore liable to change to reflect those
costs and requirements.
- If we change the price of a month-to-month subscription, we will give you at least
days confirmed)*, and the new price
applies only from your first billing cycle after that notice period ends. Nothing is
ever re-priced retroactively.
- If you don't accept a price change, cancel before it takes effect and you will never
be charged the new price. Your OS remains yours and keeps working either way (§2) — a
price change can never touch what you own.
- Annual subscriptions: your price is fixed for the full prepaid year. Any change
applies only from your next renewal, with the same notice and the same right to cancel
first.
- The founding rate is a cohort price, not a permanent price guarantee (§3 above). It
is subject to the same change mechanics and the same protections: notice first, next
cycle only, cancel freely before it applies.
4 · Free trial for existing OS clients
If you already own the Conscious Founder OS, you get a **14-day free trial of CoCo — no
card required.** Your trial starts on the day you first connect, not on the day we email
you.
At the end of the trial, one of two things happens:
- You subscribe at the founding rate, and CoCo keeps running; or
- You don't, and your account goes dormant. CoCo, her memory, and your morning
briefs pause. Your owned OS keeps working exactly as before — nothing about it changes.
You can reactivate later at any time (see §7). We won't charge you at the end of a
no-card trial without you actively choosing to subscribe.
5 · The DIY Self-Install — and its auto-continuation
The DIY Self-Install checkout has **two separate line items, because they are two separate
things** *(model corrected by Rocha 5 Jul eve — install and subscription are never bundled
into one figure)*:
- The install — one-time, at the price shown at checkout, owned forever. As with any OS
purchase, the install is yours, updates free, never revoked. The install price buys the
install and nothing else. *(price-at-checkout wording: Rocha, 13 Jul — never hardcode)*
- CoCo's running service — chosen at the same checkout, on top:
- Monthly path: your first 3 months prepaid upfront ($591 = 3 × $197) — $1,590 total
on checkout day — then the subscription auto-continues at $197/month from month 4; or
- Annual path: $1,970/year upfront — two months free — renews annually.
Please read this part carefully.
**On the monthly path, your CoCo subscription auto-continues at $197/month from month 4
unless you cancel.** Your first 3 months are prepaid at checkout; from month 4 billing
continues automatically at $197/month (the founding rate, if a founding seat is still
available; otherwise the standard rate). We'll remind you before the first month-4 charge,
and you can cancel any time — your install stays yours and CoCo simply goes dormant.
We disclose this here, at checkout, and in a reminder before the first post-90-day charge, so
there are no surprises.
6 · Cancelling
You can cancel any time. When you cancel:
- CoCo, her compounding memory, and your morning briefs pause at the end of your current
paid period.
- Your Conscious Founder OS keeps working exactly as it does today — it's yours.
- Your account goes dormant rather than deleted (see §7), so you can pick up where you
left off if you come back.
There's no cancellation fee and no lock-in. If CoCo ever stops earning her place, you close
the subscription and keep your OS.
7 · Dormant, reactivation, and revocation
Dormant is our cancel/lapse state, and it's deliberately gentle:
- What pauses: CoCo's orchestration, her compounding memory, the protected server-side
skills, and your daily brief.
- What stays: your owned OS and your local skills keep working; your brand context in your
vault stays yours, readable and exportable. Dormant means paused, not deleted.
Reactivation. You can reactivate a dormant account at any time. If you joined at the
founding rate, dormancy never costs you your seat: once founding, always founding. Come
back next month or next year, and for as long as the product exists you return at the
founding rate. (Like any rate, the founding rate remains subject to the ordinary §3
price-change mechanics — notice first, next cycle only, cancel freely before a change
applies.) If you never held a founding seat, reactivation is at the then-current standard
rate.
rate on reactivation, indefinitely, while the product exists)*
Revocation is different from dormant, and rarer. We may revoke your CoCo license —
not your OS — for a serious breach of the License Terms (redistribution, scraping, key
sharing, and the rest) or on a billing dispute or chargeback, where revocation is
fail-closed. Revocation stops the running service. It never touches the Conscious Founder OS
you own. Full detail lives in the License Terms.
8 · Refunds
- The DIY install component (at the price shown at checkout): a **full refund within 14 days of purchase if
activation was never completed** (i.e. you bought but never set CoCo up). Once activation
is complete, the owned install has been delivered — and the install price is non-refundable.
- Subscription fees: **subscription fees for elapsed or in-progress billing periods are
non-refundable.** Cancelling stops all future charges; we don't pro-rate a partial period.
- Statutory rights: where the law where you live gives you a mandatory cancellation or
cooling-off right (for example, the UK/EU 14-day cooling-off on distance contracts), that
right applies regardless of the above, and we honour it. At checkout you consent to
immediate digital delivery and acknowledge that the cooling-off right ends once activation
completes — the standard digital-content waiver. Statutory rights that cannot be waived
9 · How you may and may not use the service
- CoCo runs on your own brand context and produces work for *your* business. Use everything
she makes for you freely — that's what it's for.
- You may not redistribute or resell the protected skill content, scrape or systematically
extract from the service, share your license key, or run the service on behalf of third
parties. These and the full fair-use terms (including the 25-runs-per-day soft cap) are set
out in the License Terms and form part of this agreement.
- Don't use the service to break the law, infringe others' rights, or produce harmful or
abusive content.
10 · What CoCo does — and doesn't — do
CoCo advises, drafts, and proposes. She never decides, sends, or publishes on her own.
Nothing goes out into the world without you. The one thing she does on her own schedule is
prepare your morning brief.
CoCo is a thinking and production partner, not a substitute for your own professional
judgment. Her output is not legal, financial, tax, medical, or other regulated
professional advice. Decisions are yours; check anything that carries real consequences with
a qualified professional. You're responsible for what you choose to publish or act on.
11 · Availability, changes, and the platform underneath
We work hard to keep the service running and improving, but we don't promise it will be
uninterrupted or error-free. We may add, change, or retire features over time.
CoCo is built on a frontier AI platform (currently Anthropic's Claude, via the Anthropic
API) and other infrastructure providers. If those platforms change, absorbing that drift is
our job — it's part of what the subscription pays for. If we ever need to make a change that
materially reduces what the service does, we'll tell you, and you can cancel and keep your
OS.
12 · Your content and your data
You keep ownership of your brand context and everything you put into the service. You grant
us only the permission we need to run the service for you — to store your brand context, load
your voice, and produce your work and briefs. We never use your data to train AI models and
never share it with other clients. The full detail is in the Privacy notice.
13 · Our intellectual property
The Conscious Founder OS, CoCo, the protected server-side skills, and the underlying method
are ours (or our licensors'). Your purchase and subscription grant you the rights described
in these Terms and the License Terms — and nothing more. In particular, nothing here gives
you the right to the protected skills' content or method themselves.
14 · Liability
Nothing in these Terms limits liability that can't be limited by law (for example, for death
or personal injury caused by negligence, or for fraud).
Subject to that, to the fullest extent the law allows: the service is provided "as is"; we're
not liable for indirect or consequential losses, or for lost profits, revenue, data, or
goodwill; and our total liability to you for any claim connected with the service is limited
to the amount you paid us for it in the 12 months before the claim.
If you're a consumer, your statutory consumer rights are unaffected — nothing in this
section limits any right that the consumer law of your country gives you and does not allow
to be limited.
carve-out kept as final text)*
15 · Suspension and termination
You can cancel any time (§6). We may suspend or terminate the CoCo service for a serious
breach of these Terms or the License Terms, for non-payment, or where we're required to by
law — normally with notice, immediately where a breach or risk is serious. Termination of
CoCo never removes your owned OS.
16 · Changes to these Terms
We may update these Terms. If a change is material, we'll give you reasonable notice before
it takes effect, in a way you can see (email or in-product). If you keep using CoCo after
that, you accept the updated Terms. If you don't want to, cancel — and your OS stays exactly
as it is.
17 · Governing law and disputes
These Terms are governed by the law of England & Wales, and the courts of England &
Wales have exclusive jurisdiction. If you're a consumer, this doesn't take away any
protection you have under the mandatory law of the country where you live — you keep those
protections wherever you are.
consumer carve-out)*
18 · Contact
Questions, cancellations, refund requests, or anything else:
rochelle@thrivingera.com.
*Thriving Era Studio · rochelle@thrivingera.com*